The overarching purpose of this tool is not only to provide a development process but to study the developmental journey of leaders across a wide variety of organizational contexts. This research builds upon the nearly four decades of research on leadership development. The tools and assessments contained in the wildtoolkit.com have been created for two purposes. The first purpose is to help these leaders understand their own leadership tendencies, become better leaders, and invest in the lives and development of those they lead. Secondly, the website is designed to allow investigators to conduct rigorous research on the developmental journey of leaders. If after reading this form you agree to participate in this study, you will be directed to the measures you will complete as part of this research. Below is a description of our research and the conditions for use of the site.

This is a confidential and secure process. Should you decide not to participate in the research you will have access to the site, but your responses will not be included in our analysis. See the confidentiality statement below for more information regarding data security and policies.

Purpose of the Research

The purpose of this investigation, based on information provided by users of these leadership assessments, is to examine the developmental journey of leaders across a wide variety of organizational contexts. You have been invited to participate in this research because of your past, current, or future experience as a leader or potential leader. This information will help us learn about the stories of different leaders. No more than 50,000 participants are expected to participate this year.

Some of the specific research topics include:

  1. Leading Under Pressure: An investigation into the strategies that allow people to lead more effectively when facing situations of high pressure and anxiety, factors associated with differentiated leadership, and the factors impacted by a leader who shows up well under pressure.
  2. The Impact of Calling and Purpose: An investigation into the different approaches and perspectives individuals have about calling and purpose in their life and work, and outcomes associated with a sense of calling and purpose.
  3. Character Development and Formation: An investigation into the formation and development of character, and the impact of developmental experiences and people on the character of a person.
  4. The Power of Social Networks: An investigation in the makeup and power of strong social and work networks.
  5. What is a Developing Leader: An investigation into the situational factors, experiences, networks, and people who surround and create a developing leader.

Website Procedures

You will have access to a series of assessments at wildtoolkit.com that will each take approximately 15-30 minutes to complete depending on the survey. You may complete the sessions from your personal computer or another convenient location with computer and Internet access. The maximum duration to complete all assessments will not exceed approximately five hours and are intended to be completed over several sessions. The time between assessments will vary from individual to individual (one week to a month on average) however, each of the ten assessments will be completed once over the period of a year. The surveys include questions about your: (1) calling and purpose, (2) leadership experience, (3) developmental goals, (4) ability to lead under pressure, (5) strategic network, and (6) other individuals in whom you are invested. Other survey questions will address your personality, leadership experiences, and your learning style. We also will ask for some demographic information (e.g., age, type of organization, education level) so that we can accurately understand the general traits of the individuals who participate in the study.


There is minimal to no risk or discomfort anticipated by your involvement in these studies or by your use of the WiLD Toolkit and assessments beyond those encountered in everyday life. If you feel uncomfortable with a question or topic, you can skip that question. You may also discontinue participation at any time by simply leaving this website.


Each user is responsible for keeping their username and password confidential. The user is responsible for any actions that occur under their username and password and agree to immediately notify WiLD Leaders of any unauthorized use.

Benefits of Participation

There are no direct benefits associated with participation in this study. You will be contributing to a body of knowledge concerning leadership emergence and leadership development. While there are no direct compensatory benefits, long-term benefits may include a better understanding of your ability to lead, your strategic network, and developmental goals as a result of your participation in this study.


The data you provide may be used in a set of studies on the developmental journey of leaders being conducted by Dr. Rob McKenna (primary research investigator), Chair of Industrial/Organizational Psychology at Seattle Pacific University, and his research team. The information in the study records will be kept confidential. Data you have provided and/or will provide will be stored securely on password-protected servers and computers and will be made available only to persons conducting research studies unless you specifically give permission in writing to do otherwise. If you agree to participate in this study we will utilize data from the tools and assessments accessed from this site (wildtoolkit.com) including the assessments you have already completed. No reference will be made in oral or written reports that could link you to your responses. The data you provide is also used to generate personal feedback reports that are associated with each assessment that you alone will be able to access. In some cases, organizations utilize the different tools and assessments to develop/evaluate stakeholders and/or employees. In such instances, averages of user responses may be reported to these organizations with a requirement that the averages are comprised of data from a minimum of 15 individuals. We will retain raw data including your login information, until such time as you request that the data be destroyed or we deem there to be no further value in retaining the data.

In order to safeguard individual survey results, the online surveys contain only the survey items, and not the survey scoring programs or procedures. The database containing your responses is stored on a password protected server. It is impossible to process or score results through the website. Your de-identified data may be used in research, presentations, or for teaching purposes by the Principal Investigators listed below.


There will be no compensation for participation in this study.


The results of the study will be used for scholarly purposes and will be presented in educational settings and at professional conferences. Results may be published in professional journals in the fields of Psychology, Business, or other disciplines. Because we will ask you about a number of different aspects of your leadership development, your personality, and experiences, it is likely that we will use your data to address multiple questions regarding leadership development, emergence, and on-the-job development experiences.

Voluntary Participation

Your participation is voluntary; you are free to withdraw your participation from this study at any time. To discontinue participation simply leave the website. You may also choose to skip any questions that you do not wish to answer. As a participant, you are neither prohibited or required to take all of the assessments as you may feel some of the assessments are beyond your needs or developmental capacity at this time.

Contact information

For information regarding this research program, please contact Dr. Rob McKenna at contact@wildleaders.org or Phone: (206) 281-2629. For information about the rights of human subjects in SPU-approved research, contact the Institutional Review Board Office at Seattle Pacific University at IRB@SPU.edu or (206) 281-2201.


By clicking I agree, you acknowledge that you have (1) read this information, (2) are at least 18 years of age, (3) and consent to participate, with the knowledge that you are free to withdraw your participation at any time without penalty. (Please print a copy of this consent for your record.)


You must be 18 years of age to become a user of wildtoolkit.com. By using wildtoolkit.com and its services you acknowledge that you have the right, authority, and capacity to enter into this agreement and agree to abide by all terms, conditions, and the privacy policy on wildtoolkit.com.


You may contribute to another member’s goals and processes if you have been invited by the specific member. You will have limited access to wildtoolkit.com, however by logging onto the site, you agree to the Terms of Service and Privacy Policy. To become a member and access the full services of wildtoolkit.com you must be a paying subscriber.

Termination of membership

This Terms of Service Agreement will remain in effect while you use wildtoolkit.com. You may terminate your membership at any time, for any reason by contacting contact@wildleaders.org.


Wildtoolkit.com and all of its contents are for the personal use of its members only and may not be used for any commercial reasons. Appropriate legal action will be taken for the unauthorized use of wildtoolkit.com, including collecting information on its members. Use of wildtoolkit.com is with permission from wildtoolkit.com and may be revoked at any time.


Each user is responsible for keeping their username and password confidential. The user is responsible for any actions that occur under their username and password and agree to immediately notify wildtoolkit.com of any unauthorized use.

Content responsibility

Users are solely responsible for the content they publish or display on wildtoolkit.com. By using wildtoolkit.com you agree to not publish any defamatory, inaccurate, abusive, obscene, offensive, sexually oriented, threatening, racially offensive, or illegal material, and understand and agree that wildtoolkit.com may review and delete any content that violates this agreement. Violations are the sole judgment of wildtoolkit.com.


WiLD Leaders, Inc. owns and retains all proprietary rights in wildtoolkit.com, the service, and any related tools. Wildtoolkit.com contains copyrighted material and you may not copy, modify, publish, transmit, distribute, perform, display, or sell any of the material.

Information We Collect

We collect personally identifiable information and non-personally identifiable information. We collect information anytime you visit any page on wildtoolkit.com. Our servers gather information from your browser to analyze trends, administer the site, prevent fraud, track visitors, and collect demographic information.


During registration, we ask you to tell us a bit about yourself, including your date of birth, your sex, your zip code (or your country if you live outside the U.S.), how much formal education you have received, and a few brief questions about your occupation. We use your answers to tell you how your scores on the tools compare to others who are like you in age, sex, geographic location, education, and occupation. We also use them to compute statistics for our research on how these factors impact other things related to leadership and personal development.

We also ask you, during registration, to give us your email address and a name that you would like to use. These are for your benefit. They make it easier for you to remember how to log into wildtoolkit.com. Your name will be displayed when you log in and is included in different aspects of your profile. If you do not want to share your real name, you can identify any username you prefer. We may also use your email address to send you updates on the most recent tools and processes available through wildtoolkit.com.

The system does require that you provide a real email address so that we can get you logged into the system and send you appropriate updates. To protect your privacy, if we receive a request for information about your account, the response will be sent to the email address you have registered with wildtoolkit.com, not the one making the request.


The majority of the information we collect will be your anonymous responses to the questions on this site. We will store these, along with your scores, on our database server. We will never report your individual responses or scores to others, except as described below. We will include your scores and responses in reports, publications, lectures, and websites only in summaries of groups of site users. We will not include your responses in the comparisons we provide on this site until there are at least 50 survey responses from people in the same category (e.g. geographic area, age range, occupational group, etc.).

While you are not required to complete the questions to have access to basic tools in the system, some tools will require you to finish them in order to receive the detailed feedback reports or to continue on to the next tool.

What We Share

In cases where other researchers have allowed us to use their questions on this website, we may share your responses with them for their own research. They may also receive information about your age, sex, geographic location, education, and occupation. They do not receive your name or email address and will not be able to associate you with your responses.

For the development and maintenance of wildtoolkit.com, we may contract with other organizations that require access to the data collected, solely for the purpose of assisting in the operations of wildtoolkit.com. These organizations are bound by strict confidentiality requirements.

We may also share this same information with graduate students and research partners for their own research projects. Again, no identifying information will be included.


Cookies are small files placed on your computer. They allow us to track the number of visitors to wildtoolkit.com, save user preferences, and track trends. We will not place any cookies in your browser without your consent. When cookies are allowed they will only be used to manage each session you have at wildtoolkit.com. The cookies make sure that you and only you are able to view your scores, and will never contain any personal information about you. When you close your browser or log off the site, these cookies will be deleted.


This website is not targeted at children. No one under the age of 18 may register to use the site.


Like almost all websites, we automatically collect information on all requests for pages from our server. We collect the IP address of your Internet connection (which generally does not identify you unless your Internet service provider has assigned you a static IP address), the type of browser you used, what you requested, and what was sent. This helps us understand the usage of wildtoolkit.com and allows us to produce aggregate statistics on usage.


We take reasonable technical, administrative, and physical precautions to keep your information secure. For example, we store your responses in a password-protected database and data you send to us or we send to you is SSL-encrypted.


We retain the right to change this Privacy Statement. If we do, the revised Privacy Statement would apply only prospectively to future data collected. We will post changes to this page in a prompt manner. This statement is effective as of March 12th, 2018.

Third Parties

By using our site you acknowledge and agree that wildtoolkit.com may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our discretion believe that disclosure is necessary.

Wildtoolkit.com may use third-party advertising agencies or service providers on wildtoolkit.com. These companies may gather information on you from wildtoolkit.com, however, the information they gather will remain completely anonymous.

Acceptance of the Privacy Statement


If wildtoolkit.com modifies the privacy policy or terms of service those changes will be posted in the privacy policy. We reserve the right to modify this privacy statement at any time, so please review it frequently.

Your continued use of any portion of wildtoolkit.com following the posting of an updated privacy statement will assume your acceptance and agreement of the changes.

Refund Policy

You may request a full refund within 48 hours from the time of purchase, provided that you have not completed any tool beyond the WiLD Profile. Please email contact@wildleaders.org to request a refund.

Shipping/Delivery Policy

Upon receipt of your order, you will either be prompted to begin using your account immediately, or you will receive an email from us with instructions to complete your account. If you are prompted to use your account immediately, your account creation will constitute delivery to you of the item(s) you purchased. If you receive an email with instructions to complete your account setup, the receipt of the email will constitute delivery of the item(s) you purchased. If you are unable to access the item(s) you purchased or do not receive an email with instructions to complete your account, you must contact us within 5 days from the date of your order. If you do not contact us within 5 days from the date of your order, the item(s) purchased will be considered received, accessed, and delivered.