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The overarching purpose of this tool is not only to provide a development process, but to study the developmental journey of leaders across a wide variety of organizational contexts. This research builds upon the nearly four decades of research on leadership development. The tools and assessments contained in the have been created to help these leaders understand their own leadership tendencies, become better leaders, and invest in the lives and development of those they lead. his is a confidential and secure process. 

Website Procedures

You will have access to a series of assessments at the that will each take approximately 15-30 minutes to complete depending on the survey. You may complete the assessments from your personal computer or another convenient location with computer and Internet access. The total duration of all assessments will not exceed five hours and are intended to be completed over several sessions. The surveys include questions about your: (1) calling and purpose, (2) leadership experience, (3) developmental goals, (4) ability to lead under pressure, (5) strategic network, and (6) other individuals in whom you are invested. Other survey questions will address your personality, leadership experiences, and your learning style. We also will ask for some demographic information (e.g., age, type of organization, education level) so that we can accurately understand the general traits of the individuals who participate in the study.


There is minimal to no risk or discomfort anticipated by your involvement in these studies or by your use of the WiLD Toolkit and assessments beyond those encountered in everyday life. If you feel uncomfortable with a question or topic, you can skip that question. You may also discontinue participation at any time by simply leaving this website.


Each user is responsible for keeping their username and password confidential. The user is responsible for any actions that occur under their username and password and agree to immediately notify WiLD Leaders of any unauthorized use.

Benefits of Participation

There are no direct benefits associated with participation in this study. You will be contributing to a body of knowledge concerning leadership emergence and leadership development. You may also gain a better understanding of your ability to lead, your strategic network, and developmental goals as a result of your participation in this study.


The information in the study records will be kept confidential. Data you have provided and/or will provide will be stored securely on password-protected servers and computers and will be made available only to persons conducting research studies unless you specifically give permission in writing to do otherwise. If you agree to participate in this study we will utilize data from the tools and assessments accessed from this site ( including the assessments you have already completed. No reference will be made in oral or written reports that could link you to your responses. The data you provide is also used to generate personal feedback reports that are associated with each assessment that you alone will be able to access. In some cases, organizations utilize the different tools and assessments to develop/evaluate stakeholders and/or employees. In such instances, averages of user responses may be reported to these organizations with a requirement that the averages are comprised of data from a minimum of 15 individuals. We will retain raw data including your login information, until such time as you request that the data be destroyed or we deem there to be no further value in retaining the data.

In order to safeguard individual survey results, the online surveys contain only the survey items, and not the survey scoring programs or procedures. The database containing your responses is stored on a password protected server. It is impossible to process or score results through the website. Your de-identified data may be used in research, presentations, or for teaching purposes by the Principal Investigators listed below.


There will be no compensation for participation.


Voluntary Participation

Your participation is voluntary; you are free to withdraw your participation at any time. To discontinue participation simply leave the website. You may also choose to skip any questions that you do not wish to answer.

Contact information

For information regarding this research program, please contact Dr. Rob McKenna at or Phone: (206) 281-2629. 


By clicking I agree, you acknowledge that you have (1) read this information, (2) are at least 18 years of age, (3) and consent to participate, with the knowledge that you are free to withdraw your participation at any time without penalty. (Please print a copy of this consent for your record.)


You must be 18 years of age to become a user of By using and its services you acknowledge that you have the right, authority, and capacity to enter into this agreement and agree to abide by all terms, conditions, and the privacy policy on


You may contribute to another member’s goals and processes if you have been invited by the specific member. You will have limited access to, however by logging onto the site, you agree to the Terms of Service and Privacy Policy. To become a member and access the full services of you must be a paying subscriber.

Termination of membership

This Terms of Service Agreement will remain in effect while you use You may terminate your membership at any time, for any reason by contacting

Use and all of its contents are for the personal use of its members only and may not be used for any commercial reasons. Appropriate legal action will be taken for the unauthorized use of, including collecting information on its members. Use of is with permission from and may be revoked at any time.


Each user is responsible for keeping their username and password confidential. The user is responsible for any actions that occur under their username and password and agree to immediately notify of any unauthorized use.

Content responsibility

Users are solely responsible for the content they publish or display on By using you agree to not publish any defamatory, inaccurate, abusive, obscene, offensive, sexually oriented, threatening, racially offensive, or illegal material, and understand and agree that may review and delete any content that violates this agreement. Violations are the sole judgment of


WiLD Leaders, Inc. owns and retains all proprietary rights in, the service, and any related tools. contains copyrighted material and you may not copy, modify, publish, transmit, distribute, perform, display, or sell any of the material.

Information We Collect

We collect personally identifiable information and non-personally identifiable information. We collect information anytime you visit any page on Our servers gather information from your browser to analyze trends, administer the site, prevent fraud, track visitors, and collect demographic information.


During registration, we ask you to tell us a bit about yourself, including your date of birth, your sex, your zip code (or your country if you live outside the U.S.), how much formal education you have received, and a few brief questions about your occupation. We use your answers to tell you how your scores on the tools compare to others who are like you in age, sex, geographic location, education, and occupation. We also use them to compute statistics for our research on how these factors impact other things related to leadership and personal development.

We also ask you, during registration, to give us your email address and a name that you would like to use. These are for your benefit. They make it easier for you to remember how to log into Your name will be displayed when you log in and is included in different aspects of your profile. If you do not want to share your real name, you can identify any username you prefer. We may also use your email address to send you updates on the most recent tools and processes available through

The system does require that you provide a real email address so that we can get you logged into the system and send you appropriate updates. To protect your privacy, if we receive a request for information about your account, the response will be sent to the email address you have registered with, not the one making the request.


The majority of the information we collect will be your anonymous responses to the questions on this site. We will store these, along with your scores, on our database server. We will never report your individual responses or scores to others, except as described below. We will include your scores and responses in reports, publications, lectures, and websites only in summaries of groups of site users. We will not include your responses in the comparisons we provide on this site until there are at least 50 survey responses from people in the same category (e.g. geographic area, age range, occupational group, etc.).

While you are not required to complete the questions to have access to basic tools in the system, some tools will require you to finish them in order to receive the detailed feedback reports or to continue on to the next tool.

What We Share

In cases where other researchers have allowed us to use their questions on this website, we may share your responses with them for their own research. They may also receive information about your age, sex, geographic location, education, and occupation. They do not receive your name or email address and will not be able to associate you with your responses.

For the development and maintenance of, we may contract with other organizations that require access to the data collected, solely for the purpose of assisting in the operations of These organizations are bound by strict confidentiality requirements.


Cookies are small files placed on your computer. They allow us to track the number of visitors to, save user preferences, and track trends. We will not place any cookies in your browser without your consent. When cookies are allowed they will only be used to manage each session you have at The cookies make sure that you and only you are able to view your scores, and will never contain any personal information about you. When you close your browser or log off the site, these cookies will be deleted.


This website is not targeted at children. No one under the age of 18 may register to use the site.


Like almost all websites, we automatically collect information on all requests for pages from our server. We collect the IP address of your Internet connection (which generally does not identify you unless your Internet service provider has assigned you a static IP address), the type of browser you used, what you requested, and what was sent. This helps us understand the usage of and allows us to produce aggregate statistics on usage.


We take reasonable technical, administrative, and physical precautions to keep your information secure. For example, we store your responses in a password-protected database and data you send to us or we send to you is SSL-encrypted.


We retain the right to change this Privacy Statement. If we do, the revised Privacy Statement would apply only prospectively to future data collected. We will post changes to this page in a prompt manner. This statement is effective as of March 12th, 2018.

Third Parties

By using our site you acknowledge and agree that may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our discretion believe that disclosure is necessary. may use third-party advertising agencies or service providers on These companies may gather information on you from, however, the information they gather will remain completely anonymous.

Acceptance of the Privacy Statement


If modifies the privacy policy or terms of service those changes will be posted in the privacy policy. We reserve the right to modify this privacy statement at any time, so please review it frequently.

Your continued use of any portion of following the posting of an updated privacy statement will assume your acceptance and agreement of the changes.

Refund Policy

You may request a full refund within 48 hours from the time of purchase, provided that you have not completed any tool beyond the WiLD Profile.

Shipping/Delivery Policy

Upon receipt of your order, you will either be prompted to begin using your account immediately, or you will receive an email from us with instructions to complete your account. If you are prompted to use your account immediately, your account creation will constitute delivery to you of the item(s) you purchased. If you receive an email from us with instructions to complete your account setup, the receipt by you of the email will constitute delivery by us to you of the item(s) you purchased. If you are unable to access the item(s) you purchased or you do not receive an email from us with instructions to complete your account, you must contact us within 5 days from the date of your order. If you do not contact us within 5 days from the date of your order, the item(s) you purchased will be considered received, accessed, and delivered to you.